SCA Coffee Taster's Flavor Wheel
Originally published in 1995 (updated 2016), the Coffee Taster's Flavor Wheel—one of the most iconic resources in the coffee industry—has been the industry standard for over two decades. We don't sell the wheel - we offer it for free as a digital download. Just add to cart and check out.
The foundation of this work, the World Coffee Research Sensory Lexicon, is the product of dozens of professional sensory panelists, scientists, coffee buyers, and roasting companies collaborating via WCR and SCA. This is the largest and most collaborative piece of research on coffee flavor ever completed, inspiring a new set of vocabulary for industry professionals.
Normal Coffee believes in the wheel for coffee beginners and experts alike. You can find more about how to use the coffee wheel in the Learn section of our shop.