The faces + story behind normal.coffee
Welcome to normal.coffee, a specialty coffee roaster located in Detroit, Michigan. We're dedicated to sourcing the highest quality, ethically-sourced beans from around the world and making great coffee a normal part of life. Our passion for coffee began with a simple love for the taste and aroma of a perfectly brewed cup. As we delved deeper into the world of coffee, we became fascinated by the art and science of roasting and the impact it has on the flavor profile of the beans. We knew we had to share this passion with our community and thus Normal Coffee Co, as we’re officially known, was born.
From the moment we tasted our first freshly roasted batch, we were hooked on the craft and knew we wanted to spread the love. By now, we’ve spent years learning and perfecting our techniques, and are on to listening to what our customers like to drink. We take pride in our choices of coffee farmers and importers, carefully sourcing only the best beans that are grown and harvested with care. Our beans are specially selected and roasted in to ensure the maximum flavor and freshness in our partner's coffee roasting facility, with over 100 years of experience.
We believe that great coffee should be accessible to everyone and that's why we work tirelessly to make sure our beans are flavorful and our blends are approachable for everybody. Whether you prefer a light and fruity coffee or a dark and bold roast, we have something for every palate. Our commitment to quality doesn't stop at the beans. We also care about the environment and community, and we make sure to implement sustainable practices in all aspects of our business. From recycling to supporting local initiatives and organizations. You’ll find that we place the same effort when selecting the gear and coffee-focused products that we sell.
We invite you to come visit us at one of our local events in Michigan and taste the difference for yourself. You can also find our beans at select coffee shops, stores and restaurants in the area. We look forward to sharing our passion for great coffee with you.
Normal Coffee CMO
Ryan's love for coffee and startup businesses helped bring him to the founder’s table at normal.coffee. Spending his early career as a working road-warrior, his journey with coffee started by bringing fancy beans home from across the US and brewing them at home with any method he could try in any random place he could. On a good day, he’ll tell you about making pour-overs in a jenky hotel room, breaking hand grinders while flying or making the perfect cup on the Appalachian Trail.
Shortly thereafter, RMcD matched his love for all things food and beverage with coffee by roasting coffee beans at home on the stove, learning about crack times, off-gassing and spreading the bean love to friends and family with a beta-test coffee brand.
Today, he runs the back-end of normal.coffee, including the our shop(s) and the logistics it takes to get the flavors to our ever-growing list of customers and business to business clients.